VistaPrint is an online supplier of high-quality graphic design services and customized printed products to small businesses and consumers, and operates with 18 globalized Web sites that serve 120 countries around the world, including Canada, Japan, New Zealand and the European Union. The company required a flexible analytics solution to collect, integrate and quickly analyze data, and also one that allowed dynamic segmentation based on any data attribute available about the site and its visitors.
According to Dan Malone, senior manager of business intelligence at VistaPrint, with the company’s previous solution it took hours or even days to retrieve and analyze site data intelligently.
“Visual Site provides us with a much better alternative to the lengthy and painstaking process of collecting and analyzing the data we need,” said Malone. “Visual Site gives us the flexibility and processing speed we require, but it also doesn’t restrict the creation of specialized segments, and it really helps us to pinpoint where the site has usability issues. The bottom line is the results we’ve achieved with the help of Visual Site. We can now drill down at an extremely granular level to provide detail at every step involving customer interaction with our sites. Since deploying it, we have made significant progress and seen higher conversion rates due to certain changes.”
VistaPrint utilizes the data provided by Visual Site to determine where its various sites could benefit from optimization, and as a result of Visual Site’s ability to rapidly collect and analyze data the company is able to make those site optimization changes quickly. For example, by making changes to certain global sites’ log-in, registration and purchasing processes, as well as other content-related changes, VistaPrint has made the sites much simpler to navigate.
“We created specialized conversion funnels for our various localized sites around the world and found that in specific regions we were having issues with the order billing page,” added Malone. “The very detailed page-view information provided by Visual Site allowed us to see that we needed to offer a greater variety of payment methods.”
“VistaPrint is a great example of an Internet retail business that is taking extensive advantage of the features in Visual Site to create a better experience for their customers and optimize their site’s business performance,” said Jim MacIntyre, chief executive officer of Visual Sciences. “Real-time customer analytics can provide immediate business benefits to companies that depend on the Internet channel in order to profit in today’s global marketplace.”
Visual Site delivers real-time analysis capabilities for the Internet channel providing organizations with a comprehensive view of performance of online and related offline initiatives. Visual Site leverages the proven technology of Visual Sciences’ Platform 5, a tera-scale analytics platform which enables massive volumes of streaming and historical data to be analyzed in real-time. The groundbreaking interactive visualization and unlimited ad-hoc segmentation capabilities in Visual Site help clients uncover relationships in the data and gain competitive advantage. Visual Site supports any available method for data collection as an input for analysis and reporting, offering both accuracy and flexibility to enterprise organizations. Available as an on-demand service or enterprise software, Visual Site has an open and flexible schema that can be easily tailored to meet specific needs and integration requirements.
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