Panda’s response to the new malware dynamic
Malware is increasing exponentially. In 2006, PandaLabs detected more malware than in the previous 15 years combined. At the same time, Internet crooks are no longer motivated by notoriety and are now simply looking for cash.
Panda has taken a step forward. Just as it is a pioneer in preventive technologies with TruPreventTM, it is now tackling the new malware situation with a new security model in the shape of a new generation of security solutions characterized by ultra-high detection capacity.
A new brand for a new Panda
The change to Panda Security implies a profound change at all levels. For example, we have taken a great step forward with the PandaLabs laboratory, incorporating automated processes that allow it to deal with much more new malware.
Moreover, the Investindustrial and Gala Capital investment funds have recently entered Panda’s share capital with the aim of jointly driving a major international expansion project, consolidating the leading position of Panda in the IT security market and accelerating the development of new technologies.
At an organizational level, Jorge Dinares has also joined the Panda Group -present in more than 50 countries- as CEO.
“This is an important step for us, as it is more than just a brand change. We are working to adapt the entire company to new market demands. The aim is no less than to offer users the best products and services to keep their IT systems truly free from all types of malware,” explains Jorge Dinares.
A new brand to reflect the essence of Panda
The new Panda Security brand better reflects the essence of the company, what it does and its vision of the future, and is founded on a corporate identity based on the principal traits that define the personality of the company:
Prevention, innovation. Panda Security is highly dynamic. A visionary company in defining new security models and strategies, innovative and pioneering when it comes to developing new security technologies. For this reason, Panda Security is able to stay one step ahead of new Internet threats.
Excellence and effectiveness of products and services. Panda Security sets itself the highest standards and does everything necessary to ensure its products offer the best protection to clients. These products are “intelligent”, easy-to-use and can take decisions autonomously.
Committed to service. The company is fully committed to offering the best customer services, 24 hours a day every day of the year.
Friendly. The company is close to its users, it is open and receptive to clients’ suggestions and ideas, and always ready to listen to problems or new needs.
Panda Security: Global security and the capacity to innovate
The new name emphasizes the vocation of Panda Security toward IT security and clearly defines its mission: keeping clients’ computers free from any threats to their security, offering global protection, at home and at work.
The name change is accompanied by a visual change to reflect the values of Panda Security:
– Security.
– Technology, innovation, open to change and the future.
– Robust, stable, reliable and efficient.
– Professional and experienced.
– Global, service-oriented.
The slogan “One step ahead” which accompanies the new logo, synthesizes a competitive advantage that has characterized the company from its earliest days: innovation, the desire to stay ahead, a permanent commitment, the ability to stay in the forefront of the fight against computer threats.
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